Some of these following tips might be irrelevant to your space. For instance, we cover dressing rooms which clothing retailers and department stores need but other types of brick and mortar retailers won’t have any use for.

Visibility

One key way to reduce inventory losses is to maintain good visibility. We’ve already covered several reasons to have wide aisles but a byproduct of that is it makes it easier for staff to see shoplifters. Low shelves also improves visibility and make sure any temporary displays won’t provide cover for thieves.

Seating

Providing some type of seating outside of dressing rooms for friends who are accompanying shoppers goes a long way. Seating like this is primarily used in clothing stores but it isn’t exclusive. Shoppers get tired from time to time and providing a simple lounge or stools near the checkout enhances the overall customer experience. This is also another great way to slow shoppers down which extends their visit and increases the chances of customers making a purchase.

Dressing Rooms

Dressing rooms for clothing retailers and apparel stores are a must! There’s no getting around this but dressing rooms to take up valuable space, especially when you add in a seating area. Make the most of it by using the dressing room’s exterior walls for accessories, promotional items, and impulse buys– you might get a sale from someone accompanying a shopper! Also, make sure that your changing space meets your local accessibility guidelines.

Checkout

The checkout area is more than just a place to put a cashier. Quite a lot of thought should be put into where it is located and what is around it. For retailers who do not use baskets, having a large counter where shoppers can leave items is essential. Customers with empty hands who aren’t carrying anything are much more likely to pick up even more items. It also comes in handy for an efficient checkout process and space for shoppers to set their personal belongings down.

One of the key concepts we’ve introduced all the way back in part 1 is the right hand turn. Roughly 90% of shoppers will enter a store, turn right, loop around in a counter-clockwise path, and leave on the left side. That means the best place to put your checkout is at the end of that journey on the left side of the entrance since it is part of their natural exit path. Make sure that it’s also a place of high visibility to discourage shoplifting.

Small complementary impulse buy items should be located around the checkout as a shopper waits to pay. The back wall behind the counter is a great place to advertise special promotions. The checkout is the last place to upsell a customer.

Finally, some thought should be put into the back-of-house operations. Inventory, shipping and receiving, and employee workspace or break area needs to be placed somewhere. Having this area located near the checkout and concealed minimizes customer distraction and keeps them focused on shopping.

The next part in this series will cover signage strategies in your space.

The post Customer Paths and Retail Store Layout — Part 8 appeared first on Aislelabs.

We explore the customer acquisition cost along with the return on investment over a five year period with this use case for clothing retailers. You can download the PDF and read along with this guide that explains it all.

Client’s Stores & Visitors

In this use case, we have a chain of 100 stores with 400 guests visiting each store per day. Of those, 1% connect to the guest WiFi at least once. That means the annual number of users acquired would be 146,000 and the total number of users acquired over five years would be 730,000. The cost per user acquisition is $0.890.

Total Cost of Ownership Over Five Years

Now we need to calculate how much the cost of ownership of the Aislelabs Connect platform would be. At $100 per store and a one-time hardware setup cost of $500 per store, the total cost over the 5 year timeframe is $650,000.

Online Purchases

In this use case, 5 email/social campaign run each and every month. The campaigns’ average open rate is 1% with a conversion rate (ie. the percentage of users who shopped online after opening the email) of 1%. At an average purchase of $50 the estimated annual revenue of offline purchases is $219,000*.

In-Store Purchases

In this use case, 1 email or social campaign for an in-store purchase is run each and every month. The campaigns’ average open rate is 15% with a conversion rate (ie. the percentage of users who visited the store after opening the email) of 1%. At an average purchase of $50 the estimated annual revenue of offline purchases is $657,000*.

Purchase Influenced by Positive Reviews

Along with running digital campaigns for in-store purchase, an ongoing campaign encouraging positive reviews is also run. With 1% of visitors viewing the positive review per year influencing 0.5% of new customers that viewed the review we reach an estimated annual review of $182,500* with an average purchase of $50 per customer.

Results

The time to break-even would be about 11 months with an approximate number of users acquired to be about 125,000. The estimated annual revenue is $1,058,500* with an estimated total revenue of $5,292,500 over five years giving you a return on investment (ROI) of 714.23%.

*After five years

The post WiFi Customer Acquisition Cost for Clothing Chains appeared first on Aislelabs.

Aislelabs is located at booth 8040 on the expo floor. Come talk to us about our Flow location analytics platform and how it can revolutionize airports with passenger flow analytics. Flow works with your existing infrastructure so it’s easy to install. We also offer a social WiFi product for guest WiFi that gives you insights into your passenger demographics. Exhibition entry is free to any and all airline and airport industry people.

Aislelabs Flow can deploy an end-to-end passenger flow analysis and predictive intelligence platforms enabling analysis across the entire airport utilizing the existing WiFi infrastructure. We can demonstrate an overview of the deployments, key functions and operational intelligence gained. One unique feature of the technology is the ability to provide predictions regarding passenger volumes and flow, correlating information collected with FIDS and other operational data. This enables airports to operate in a predictive manner, anticipating volumes and delays and scheduling personnel suitably to handle such delays. The talk will highlight key learnings to date and the way forward.

We hope to see you there to discuss the future of airline travel and airports!

The post Passenger Terminal Expo in London Is Live! Come Visit Aislelabs! appeared first on Aislelabs.

The Challenges with Marketing Associates

Marketing associates focus on adding value to your customers. They take away all segmentation troubles, help you know your customers, progressively update customer information, run marketing communications, and track key customer metrics. They make sure that customers and touchpoints are never forgotten. Therefore, the challenges are very clear: there are too many tasks for a single person to undertake and requires a marketing team to get them done. For retailers, this is an expensive proposition.

The World’s Finest Marketing Associate

Let’s use an example of a single customer journey, conceptualizing what the finest marketing associate in the world could do for them. After a customer enters into your retail location, the marketing associate would brief you about the customer: when, where and how long your last interaction was, along with their interests and preferences. Your customers will love the fact that you remembered all the minute details from the last interaction and are pleasantly surprised with the personalization. In short, you will have made them feel special.

After the purchase, your marketing associate prompts the customer to share their experience and overall satisfaction with your products. When possible, your marketing associate automates various touch points for you through digital and social channels to uncover insights about what your customers would like or respond to. Every morning and at the end of the day, your marketing associate shares reports on newly acquired customers acquired as well as customers who have returned and have been re-activated.

Over the next few months, your marketing associate keeps your customers informed about upcoming events and promotions at your retail location. They’ll also proactively wish your customers the best on special occasions such as birthdays and share educational content tailored to them.

Now, I want you to reread the above three paragraphs and replace the word “marketing associate” with the word “Aislelabs.” This is what we are doing at Aislelabs with WiFi marketing. We allow retailers to create deep, lasting relationships and connections with their customers who will return again and again.

The post Retail Marketing: Reimagined appeared first on Aislelabs.

We are pleased to announce a new migration program to our Connect and Flow platforms from the Euclid ecosystem. Aislelabs, as the leader in enterprise grade WiFi marketing and location analytics, offers an easy-to-use, cloud-based platform with real-time analytics and reports.

We are offering all Euclid customers a free consultation to develop a migration plan. We’ll waive the setup fees for any enterprise Euclid customer when you transfer. With the Aislelabs enterprise-grade suite of products, Euclid customers will be able to easily migrate to the necessary replacement solutions with access to a dedicated Aislelabs transition team at no cost.

All Aislelabs products will be accompanied with account management and a dedicated support team to assist with and configure solutions free of charge. This enables Aislelabs to tailor our solution to your unique needs. Competitive pricing options are also available as well.

Connect allows users to engage customers at a personal level by offering guest WiFi access by logging in via Facebook, Twitter, email and other popular social sites. Once customers sign in, customers gain actionable insights including age, gender, location, interests, and behaviour. With this information clients can create highly-targeted, multi-channel campaigns through email, SMS, and social posts and more.

Flow provides actionable insights on visitors inside and outside client locations and venues. Visualize first time vs. repeat visitors, customer loyalty, dwell times, walking paths, real-time heatmaps, and the complete conversion funnel. Set and compare the performance of your campaigns. Slice and dice metrics across your properties in ways that make sense for your business. Track key objectives across all locations and obtain complete visibility on shopping behaviour. Contact us too learn more.

The post Aislelabs Announces Euclid Analytics Migration Program appeared first on Aislelabs.

We explore the customer acquisition cost along with the return on investment over a five year period with this use case for pizza chains. You can download the PDF and read along with this guide that explains it all.

Client’s Stores & Visitors

In this use case, we have a chain of 100 stores with 300 guests visiting each store per day. Of those, 5% connect to the guest WiFi at least once. That means the annual number of users acquired would be 219,000 and the total number of users acquired over five years would be 1,095,000. The cost per user acquisition is $0.594.

Total Cost of Ownership Over Five Years

Now we need to calculate how much the cost of ownership of the Aislelabs Connect platform would be. At $100 per store and a one-time hardware setup cost of $500 per store, the total cost over the 5 year timeframe is $650,000.

Online Purchases

In this use case, 5 email/social campaign run each and every month. The campaigns’ average open rate is 1% with a conversion rate (ie. the percentage of users who shopped online after opening the email) of 2.5%. At an average purchase of $20 the estimated annual revenue of online purchases is $328,500*.

In-Store Purchases

In this use case, 1 email or social campaign for an in-store purchase is run each and every month. The campaigns’ average open rate is 15% with a conversion rate (ie. the percentage of users who visited the store after opening the email) of 15%. At an average purchase of $20 the estimated annual revenue of offline purchases is $394,200*.

Purchase Influenced by Positive Reviews

Along with running digital campaigns for in-store purchase, an ongoing campaign encouraging positive reviews is also run. With 1% of visitors viewing the positive review per year influencing 2% of new customers that viewed the review we reach an estimated annual review of $219,000* with an average purchase of $20 per customer.

Results

The time to break-even would be about 12 months with an approximate number of users acquired to be about 210,000. The estimated annual revenue is $941,700* with an estimated total revenue of $4,708,500 over five years giving you a return on investment (ROI) of 624.38%.

*After five years

The post WiFi Customer Acquisition Cost for Pizza Chains appeared first on Aislelabs.

The new ebook is available today and goes in depth into how customer data fragmentation is an enormous issue for enterprise organizations. With such partial customer knowledge across multiple databases, it is impossible to assemble a true view of clientele.

Customer Hub collects data from multiple sources and touch points, merging them into one central information repository. It helps gather contact information at the checkout or via in-store activations, and use one-click guest WiFi sign-in as the largest generator of contact and profile information. It also provides identity access management allowing users to sign into their account and change their information to personalize their experience.

Aislelabs Customer Hub is an all-in-one platform for customer identity and access management (CIAM) with customizable web sign-up forms, self-serve profile management, social login, and full-featured marketing capabilities. With it you can acquire users online and offline, from websites, mobile apps, in-person signups, guest WiFi, and any number of other sources. Consolidate customer profiles across channels into a single location. Native marketing capabilities including email & SMS campaigns, rich surveys, smart coupons, and paid media advertising. Deep learning engine with artificial intelligence (AI) to understand behaviours and segment users for high ROI. Passwordless identity management and progressive profiling designed for modern customers.

The post New Ebook Released: Unify Customer Profiles with Customer Hub appeared first on Aislelabs.

Repeat customers typically spend more money than new customers and cost much less to retain. Just increasing the number of repeat customers by a small degree can have a huge impact on revenue. That makes encouraging consumers who have already visited the premises to return more often one of the prime objectives for brick-and-mortar stores.

For example, Valentine’s Day provides a great opportunity for shopping centres to capitalize on gifts. The Aislelabs marketing platform can hyper-target customers for a specific holiday and provide you with return on investment metrics.

Shopping Centres & Re-targeting

Even though the millennial generation spends more and more time online, shopping centres and malls still make up 90% of all retail sales according to recent studies. Physical stores and shopping centres are revolutionizing their marketing techniques through the integration of digital marketing innovations and tools. These groundbreaking in-store technology enable shopping centres to understand their customers’ behaviour by collecting in-store behavioural data based on different demographics such as age, gender, location, and interests. With this information it is possible to entice them to return for events or sales like a Valentine’s Day sale.

Smart Coupons & Whom to Re-target

Chocolates and flowers are some of the most gifted items on Valentine’s Day. With Aislelabs Connect, a shopping centre can re-target customers incentivizing them to return to the mall.

Using the Aislelabs platform, marketers can create email and social media campaigns for chocolatiers and florists located in the shopping centre. The Connect WiFi marketing platform allows the marketing team to create user lists targeting men between the ages of 18 and 45. An email campaign is crafted to them giving them a 15% discount on flowers and chocolates at the mall. Marketing also uses Aislelabs Flow location analytics to target men who have previously visited florist shops in the past since single men do not typically visit florists.

The Aislelabs platform not only has email campaigns built directly into the solution, but the ability to automatically create Smart Coupons. Smart Coupons are one-time use promo codes that special offers for customers like the 15% off Valentine’s Day sale. The sale runs until February 14th where any unused coupon will automatically expire. They’re easy to create without the need of an IT department and no need to integrate with a point of sales system.

Shopping Centers with a wide range of demographic information of customers can manage their marketing campaigns and increase the return foot traffic to their venues.

ROI & Results

With Aislelabs there is no doubt of the effectiveness of digital campaigns. Campaign results are measured providing both in open rates and click-through rates. More importantly, the Aislelabs solution provides an ROI calculation and how many of the targeted customers returned to the shopping centres.

The post How To Retarget Mall Consumers for Holidays and Special Days appeared first on Aislelabs.

We explore the customer acquisition cost along with the return on investment over a five year period with this use case for diners and cafes. You can download the PDF and read along with this guide that explains it all.

Client’s Stores & Visitors

In this use case, we have a chain of 100 stores with 300 guests visiting each store per day. Of those, 5% connect to the guest WiFi at least once. That means the annual number of users acquired would be 547,500 and the total number of users acquired over five years would be 2,737,500. The cost per user acquisition is $0.237.

Total Cost of Ownership Over Five Years

Now we need to calculate how much the cost of ownership of the Aislelabs Connect platform would be. At $100 per store and a one-time hardware setup cost of $500 per store, the total cost over the 5 year timeframe is $650,000.

In-Store Purchase

In this use case, one email or social campaign for an in-store purchase is run each and every month. The campaigns’ average open rate is 15% with a conversion rate (ie. the percentage of users who visited the store after opening the email) of 2%. At an average purchase of $10 the estimated annual revenue of offline purchases is $985,500*.

Purchase Influenced by Positive Reviews

Along with running digital campaigns for in-store purchase, an ongoing campaign encouraging positive reviews is also run. With 1% of visitors viewing the positive review per year influencing 5% of new customers that viewed the review we reach an estimated annual review of $273,750* with an average purchase of $10 per customer.

Results

The time to break-even would be about 9 months with an approximate number of users acquired to be about 410,000. The estimated annual revenue is $1,259,250* with an estimated total revenue of $6,296,250 over five years giving you a return on investment (ROI) of 868.65%.

*After five years

The post WiFi Customer Acquisition Cost for Diner & Cafe Chains appeared first on Aislelabs.

Best of Both Worlds

Aislelabs works with a great deal of customers using Oracle applications. We did not want our customers to deal with the hassle of hiring a third-party or to spend a lot of money integrating Oracle applications with Aislelabs– so we decided to deliver these integrations as products. This partnership will enable hotels using Oracle PMS and restaurants using Oracle MICROS applications to have a seamless integration with the Aislelabs platform for a 360° user experience.

About Oracle

With more than 430,000 customers– including 100% of the Fortune 100– and deployments across a wide variety of industries in more than 175 countries around the globe, Oracle is the #1 provider of business software with a broad portfolio of solutions for companies of all sizes. Oracle engineers hardware and software to work together in the cloud and your data centre from servers and storage to applications to database and middleware.

About Aislelabs

Aislelabs is a technology company offering the most advanced WiFi location marketing and analytics platform on the market. We help our clients build relationships with their visitors and shoppers, and market to them based on their behaviour inside their brick-and-mortar spaces. Our technology empowers our clients to target their audiences across all digital channels to create high impact campaigns with measurable ROI. We service numerous industry verticals, with focused products, including Airports, Retail, Hospitality, Food and Beverage, Venues, and Shopping Centres.

This is just the first step in our partnership with Oracle, and we look forward to much more to come.

The post Aislelabs Is Now an Oracle Gold Partner appeared first on Aislelabs.