Description
A large regional shopping centre wished to promote Black Friday sales along with the announcement of the arrival of their in-mall Santa Claus. The shopping centre wanted to bring as many visitors back to the mall as possible. Learn how they encouraged customers to return to the mall during their Black Friday event by leveraging their CRM and demographic information captured by Aislelabs Connect.
What You’ll Get from This Case Study
- The type of data it is possible to collect using guest WiFi
- How they were able to get a dramatic opening rate well above the industry standard
- How a simple email campaign generated almost a quarter million dollars
Table of Contents
- Introduction
- The Challenge
- The Solution
- The Results
- About Aislelabs